About Us

Building the Future of Retail. Together.

Large group of people wearing matching navy blue hoodies with name badges, seated and standing in rows inside a spacious industrial room.

Who we are

The Swiss-born company is pioneering place-based commerce—bringing the power of digital retail into every physical space. Backed by founding partners of Point Break, and Mutschler Ventures and led by a global team of 70+ experts from industry giants, we're transforming automated retail through technology, data, and execution.

Our Vision

We power the future of place-based commerce, unlocking the full potential of every retail interaction—making commerce smarter, more engaging, and more valuable for all.

Our Values

What Really Sets Us Apart

Modern vending machine with touchscreen interface next to refrigerated display case in a cozy café with brick walls and wooden furniture.

Place-Based Commerce: The Future Is Here

Invenda bridges the digital and physical worlds. Our platform delivers the advantages of e-commerce—data, personalization, adaptability, lower costs, global reach—directly at the point of sale, on screens everywhere people are. From vending machines to kiosks and digital signage, we transform locations into connected, intelligent marketplaces.
Man in a blue shirt working on a desktop computer displaying a map and data in a modern office with large windows.

Data-Driven Execution

We don't just build technology—we execute with precision. Our AI-powered platform captures and processes data from every interaction, turning insights into actionable business intelligence. Real-time analytics optimize pricing, inventory, promotions, and advertising, delivering measurable ROI for partners and clients.
Group of people in a casual meeting, smiling and engaging in conversation indoors.

Culture of Kindness & Inclusion

Our team represents dozens of countries, perspectives, and backgrounds. We believe in kind, trusting, win-win, long-term partnerships—both internally and externally. Every voice matters, collaboration thrives, and we celebrate wins together.

Proven Scale & Impact

7,500+
Screens Delivered
120%
Compound Annual Growth
35MM+
Transactions Processed
250%
Compound Annual Growth
1MM+
Ad Plays Every Month
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And Growing

Trusted by global brand leaders like Mars, Coca-Cola, and operating across 22 countries

Our Team

We rise by lifting each other.
AllCommercialCustomer ServiceLeadership
Aleksandar KostićInvenda Logo Icon on White Background as Placeholder
Aleksandar Kostić
Senior Engineer, Customer Support
Customer Service
Anamaria MichoverInvenda Logo Icon on White Background as Placeholder
Anamaria Michover
Head of PMO
No items found.
Anton von RuedenInvenda Logo Icon on White Background as Placeholder
Anton von Rueden
Chief Executive Officer
C-Level
Leadership
Bjoern SchusterInvenda Logo Icon on White Background as Placeholder
Bjoern Schuster
Chief Operating Officer
C-Level
Leadership
Bojan ĆupInvenda Logo Icon on White Background as Placeholder
Bojan Ćup
Technical Lead, Programmatic Advertising and Key Integrations
No items found.
Bojan MajkicInvenda Logo Icon on White Background as Placeholder
Bojan Majkic
Technical Lead, Hardware R&D
No items found.
Bojan MilanovicInvenda Logo Icon on White Background as Placeholder
Bojan Milanovic
Foreman, Production
No items found.
Bojan TamasInvenda Logo Icon on White Background as Placeholder
Bojan Tamas
Medior Engineer, Customer Service
Customer Service
Boris DimitrijevićInvenda Logo Icon on White Background as Placeholder
Boris Dimitrijević
Head of Customer Service
Customer Service
Branislav CervenyInvenda Logo Icon on White Background as Placeholder
Branislav Cerveny
Medior Engineer II, Hardware R&D
No items found.
Dajana MatijevicInvenda Logo Icon on White Background as Placeholder
Dajana Matijevic
Director and Group Head of Production
No items found.
Dalibor GiricInvenda Logo Icon on White Background as Placeholder
Dalibor Giric
Technician, System and Installation
No items found.
Dalibor KovacevicInvenda Logo Icon on White Background as Placeholder
Dalibor Kovacevic
Principal Engineer, Software R&D
No items found.
Dejan MarkovicInvenda Logo Icon on White Background as Placeholder
Dejan Markovic
Technical Lead, Hardware R&D
No items found.
Djordje TrifunovicInvenda Logo Icon on White Background as Placeholder
Djordje Trifunovic
Medior Engineer II, Production
No items found.
Djuro JovicicInvenda Logo Icon on White Background as Placeholder
Djuro Jovicic
Medior Engineer, Customer Service
Customer Service
Doichin YordanovInvenda Logo Icon on White Background as Placeholder
Doichin Yordanov
Chief Technology Officer
C-Level
Data & AI
Software R&D
Leadership
Dominika UrbanInvenda Logo Icon on White Background as Placeholder
Dominika Urban
Manager, Legal & Administrative
Legal
Dragana JanovljevInvenda Logo Icon on White Background as Placeholder
Dragana Janovljev
Manager, Finance
No items found.
Dusan DragosavacInvenda Logo Icon on White Background as Placeholder
Dusan Dragosavac
Director, Porduct
No items found.
Ender HummelInvenda Logo Icon on White Background as Placeholder
Ender Hummel
VP, Sales EMEA
Leadership
Sales EMEA
Commercial
Felipe SertorioInvenda Logo Icon on White Background as Placeholder
Felipe Sertorio
Co-Chief Financial Officer
Finance
Leadership
Goran CimesaInvenda Logo Icon on White Background as Placeholder
Goran Cimesa
Clerk II, Warehouse
No items found.
Goran TodorovicInvenda Logo Icon on White Background as Placeholder
Goran Todorovic
Senior Architect, Software R&D
Software R&D
Igor BaranovskiInvenda Logo Icon on White Background as Placeholder
Igor Baranovski
Head of Hardware R&D
No items found.
Jasmina GrabezInvenda Logo Icon on White Background as Placeholder
Jasmina Grabez
Junior Engineer, Customer Service
Customer Service
Jelena LjubičićInvenda Logo Icon on White Background as Placeholder
Jelena Ljubičić
Manager, Marketing
Commercial
Jelena MilosavljevicInvenda Logo Icon on White Background as Placeholder
Jelena Milosavljevic
Chief Accountant
No items found.
Jelena RisticInvenda Logo Icon on White Background as Placeholder
Jelena Ristic
Designer, Brand and Digital
Marketing
Product
Jens DewardInvenda Logo Icon on White Background as Placeholder
Jens Deward
Chief Commercial Officer
C-Level
Sales EMEA
Leadership
Commercial
Julian BosshardInvenda Logo Icon on White Background as Placeholder
Julian Bosshard
Head of Business Development, Europe
Sales EMEA
Commercial
June CheungInvenda Logo Icon on White Background as Placeholder
June Cheung
Global Leader, Procurement
No items found.
Kristina DimicInvenda Logo Icon on White Background as Placeholder
Kristina Dimic
Group Chief Accountant
No items found.
Kristina VeselinovicInvenda Logo Icon on White Background as Placeholder
Kristina Veselinovic
Manager, HR Global
HR
Leonardo GiricInvenda Logo Icon on White Background as Placeholder
Leonardo Giric
Technician II, Hardware R&D
No items found.
Mark CrandellInvenda Logo Icon on White Background as Placeholder
Mark Crandell
VP, Sales North America
Advertising
Leadership
Sales NA
Commercial
Marko KizaInvenda Logo Icon on White Background as Placeholder
Marko Kiza
Manager, Customer Success
Commercial
Milan StojanovicInvenda Logo Icon on White Background as Placeholder
Milan Stojanovic
Senior Architect, Software R&D
No items found.
Milan TodovoricInvenda Logo Icon on White Background as Placeholder
Milan Todovoric
Senior Engineer, DevOps
Software R&D
Milos IvkovicInvenda Logo Icon on White Background as Placeholder
Milos Ivkovic
Medior Technicial, Quality Control
No items found.
Mladen ArbutinaInvenda Logo Icon on White Background as Placeholder
Mladen Arbutina
Principal Engineer, Software R&D
No items found.
Nataša KlaćInvenda Logo Icon on White Background as Placeholder
Nataša Klać
Manager, Global Travels and Events
No items found.
Nemanja DjordanInvenda Logo Icon on White Background as Placeholder
Nemanja Djordan
Medior Engineer, Customer Service
Customer Service
Nemanja MilojevicInvenda Logo Icon on White Background as Placeholder
Nemanja Milojevic
Team Lead, Frontend Engineering
No items found.
Nikola JefticInvenda Logo Icon on White Background as Placeholder
Nikola Jeftic
Head of Logistics and Supply Chain
No items found.
Pavle KraishnikInvenda Logo Icon on White Background as Placeholder
Pavle Kraishnik
Account Executive, Advertising
Advertising
Commercial
Radovan MalinicInvenda Logo Icon on White Background as Placeholder
Radovan Malinic
Senior Engineer, Customer Service
Customer Service
Rogelio ReynaInvenda Logo Icon on White Background as Placeholder
Rogelio Reyna
Engineer, Customer Support
Customer Service
Rumen MihaylovInvenda Logo Icon on White Background as Placeholder
Rumen Mihaylov
Lead Scientist, Data
Data & AI
Software R&D
Sanja VasicInvenda Logo Icon on White Background as Placeholder
Sanja Vasic
Manager, Product Certification
No items found.
Sean HuseiniInvenda Logo Icon on White Background as Placeholder
Sean Huseini
Medior Engineer, System Administration
No items found.
Serhiy HvozdykInvenda Logo Icon on White Background as Placeholder
Serhiy Hvozdyk
Co-Chief Financial Officer
HR
Finance
Leadership
Sinisa MaricicInvenda Logo Icon on White Background as Placeholder
Sinisa Maricic
Engineer, Customer Support
Customer Service
Slobodan PericInvenda Logo Icon on White Background as Placeholder
Slobodan Peric
Medior Engineer II, Hardware R&D
No items found.
Srdjan DjilasInvenda Logo Icon on White Background as Placeholder
Srdjan Djilas
Engineer I, Software Quality
No items found.
Srdjan MaricInvenda Logo Icon on White Background as Placeholder
Srdjan Maric
Principal Engineer, Software R&D
No items found.
Srdjan PoznicInvenda Logo Icon on White Background as Placeholder
Srdjan Poznic
VP, Product
Leadership
Product
Stasa PetrovicInvenda Logo Icon on White Background as Placeholder
Stasa Petrovic
Manager, Key Accounts
Commercial
Tatiana FerransInvenda Logo Icon on White Background as Placeholder
Tatiana Ferrans
Executive Assistant
No items found.
Ugljesa GilovicInvenda Logo Icon on White Background as Placeholder
Ugljesa Gilovic
Manager, Product
Product
Willem AllroggenInvenda Logo Icon on White Background as Placeholder
Willem Allroggen
VP, Marketing and Data
Data & AI
Leadership
Marketing
Commercial
Yordan IlchevskiInvenda Logo Icon on White Background as Placeholder
Yordan Ilchevski
Senior Engineer, Automation QA
No items found.
Zarko CvijovicInvenda Logo Icon on White Background as Placeholder
Zarko Cvijovic
Director, Design
No items found.

Our Board of Directors

Photo of Invenda board member Sylvie Mutschler
Sylvie Mutschler
Chairwoman
Photo of Invenda board member Daniel Agostini
Daniel Agostini
Board Director
Photo of Invenda board member Bernhard Signorell
Bernhard Signorell
Board Director
Photo of Invenda board member Andreas Pfluger
Andreas Pfluger
Board Director

Join
our Journey

Whether you're looking to join a mission-driven team reshaping retail, invest in the next wave of commerce innovation, or partner to unlock new business models—Invenda is where ambition meets execution.
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