Reach a UK Audience with Time to Spare

500+ screens across Premier Inn hotels in the UK.
Reach business travellers during the week and leisure guests at the weekend, in lobbies, breakfast areas, and check-in zones where a 15-second ad has time to land. On a unique medium.
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Advertise with us
Man and woman interacting with a digital vending machine screen displaying snacks and drinks, with an 'Advertise here' space at the top.

Why Media Buyers Choose Premier Inn DOOH

Map of the United Kingdom with blue markers showing clustered locations of Premier Inn hotels across major cities.Two adults standing near a coffee machine with cups, while a woman and two children watch as a boy presses a button on a vending machine with a beach advertisement screen.Overshoulder photo of a person at a laptop, looking at a screenshot with graphs and charts from Invenda Atlas advertising applicationMan working at a desk on a desktop computer displaying a campaign planning tool with a map interface.Hand holding smartphone showing Spin and Win game with a spinning wheel, next to a Lunchables vending machine.

National Scale, Consistent Environment

500+ screens across Premier Inn hotels in the UK. Business travellers throughout the week. Families and couples at the weekend. One environment, a full rotating national audience.

Map of the United Kingdom with blue markers showing clustered locations of Premier Inn hotels across major cities.

Premium Smart DOOH Formats

On our smart vending machines campaigns get more than a glance. 49" full‑screen takeovers and persistent top banners deliver both impact and frequency. Messages get repeated exposure across a stay, in an environment where guests are relaxed enough to pay attention.

Two adults standing near a coffee machine with cups, while a woman and two children watch as a boy presses a button on a vending machine with a beach advertisement screen.

Audience Intelligence & Measurable Results

Computer Vision‑powered audience insights estimate who sees your ads, for how long, and in what context—using anonymous, GDPR‑compliant detection only.
Reporting is clear, transparent, and built for client‑facing decks and post‑campaign reviews.

Overshoulder photo of a person at a laptop, looking at a screenshot with graphs and charts from Invenda Atlas advertising application

Programmatic or Direct Booking

Plan and buy inventory through leading DSPs or work directly with our media specialists.
Either way, you keep your preferred workflow while adding a new, high‑intent DOOH (Digital Out-Of-Home) channel.

Man working at a desk on a desktop computer displaying a campaign planning tool with a map interface.

Gamification & Instant Rewards

Hotel guests see an ad, scan a code, and win in the moment. Active participation, first-party data, and measurable conversion from a single screen. Invenda is the only DOOH format that delivers instant physical rewards at the point of sale.

Hand holding smartphone showing Spin and Win game with a spinning wheel, next to a Lunchables vending machine.

Advertise With Us

Premier Inn's hotel environment creates natural advertising moments for specific categories.

Travel & Mobility
Your travel and mobility clients want to reach people already on a trip. Premier Inn guests are planning the next leg: train tickets, car hire, the journey home.

Examples: Car hire, rail, airlines, travel insurance, ride-hailing, luggage
Food & Drink
Breakfast. Evening drinks. Late-night snacking. The moments your food and drink clients care about most. Premier Inn screens reach guests close to the decision, close to the purchase.

Examples: QSR, delivery apps, beverages, snacks, restaurant chains, coffee
Tech & Telco
Put your tech and telco clients in front of travellers at the moment connectivity matters most. Checking messages, streaming, booking, roaming.

Examples: Mobile networks, device launches, streaming, VPN, fintech, travel apps
Leisure & Entertainment
Hotel guests are planning what to see, where to go and what to book next. Premier Inn screens reach them when they're actively looking for something to do.

Examples: West End shows, visitor attractions, cinema, experiences, local tourism
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500+ Screens. One Premium UK Hotel Network.

Unique Formats That Capture & Hold Attention

Invenda's smart vending machines deliver two high-impact DOOH formats that work together to deliver attention and in-moment influence.
Two adults standing near a coffee machine with cups, while a woman and two children watch as a boy presses a button on a vending machine with a beach advertisement screen.

Full Screen

Deliver high‑impact storytelling and brand moments that dominate the viewer’s field of vision, perfect for launches, awareness, and bold creative.

Specs

  • Video and static
  • Big 49" screen
  • Full HD 1080x1920px
A man in casual clothing interacts with a touchscreen vending machine displaying snacks and drinks, while a woman in business attire stands nearby with luggage next to a coffee machine.

Top Banner

Stay visible throughout the consumer interaction with a persistent banner shown during the vending menu experience, ideal for conversion cues and product reinforcement.

Specs

  • Video and static
  • HxW 335x600 mm
  • 1080px wide, 16:9, on 49" screen

Audience Intelligence & Measurable Results

Verified impressions using optical sensor technology
Precise, anony­mous audience demo­gra­phics (age & gender estimation)
Transparent location, footfall and dwell‑time insights
Reporting aligned with modern agency requirements

How You Can Buy

Whether your budget is in the thousands or reaches seven figures, we ensure a seamless experience for placing your ads on our Digital Out-Of-Home network.
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Direct
Booking
Work with Invenda’s media specialists for tailored planning, creative guidance, and environment-specific recommen­dations.
Perfect for pilots, packaged deals, or brands without DSP access.
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Programmatic Buying
Activate Invenda inventory directly in your preferred DSP—including Vistar, Perion, and The Trade Desk.
Ideal for omnichannel workflows and centralized optimization.
Our Atlas advertising platform connects all screens to leading SSPs and DSPs, enabling programmatic trading alongside direct deals.

How It Works

Discover how Invenda's UK hotel network can deliver meaningful engagement and measurable results for your brand.

1. Talk to Our Media Specialists

Share your campaign goals, audiences, markets, and timing. We do the heavy lifting.

2. Choose Your Buying Path

Launch through your agency, DSP or via a direct proposal crafted by our team.

3. Launch Your Campaign & get Measurable Results

Your campaign goes live on Invenda's DOOH network, and you receive transparent reporting from day one.

Our Team for Advertising

We look forward to supporting you.

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FAQ

For more questions, please get in touch.
How can Invenda’s media specialists help with my campaign?
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Invenda’s media specialists can help you plan, launch, measure, and optimize your DOOH (Digital Out-Of-Home) campaigns. They will start by creating a tailored proposal based on your campaign goals, budget, target geos, and audience. From there, they’ll guide you through creative best practices, scheduling, and performance optimization to ensure your campaign delivers measurable results.

Get in touch to get started

What makes Invenda’s screens different from traditional DOOH displays?
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Unlike static or roadside DOOH screens, Invenda’s smart vending machines double as points of sale, capturing consumers at the exact moment of purchase. With longer dwell times, interactive engagement, and precise location data, Invenda delivers a uniquely powerful advertising environment where visibility directly translates into action.

Where is Invenda’s DOOH network located?
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Invenda’s network spans 4 500+ smart vending screens across 20 countries, including high-traffic locations such as airports, workplaces, leisure centers, schools, healthcare facilities, and fueling stations. Our footprint continues to grow globally, giving brands the ability to connect with audiences wherever they’re most active and alert.

How can I measure the success of my Invenda campaign?
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Invenda provides detailed analytics on impressions, engagement, demographics, and aggregated purchase behavior. With our advanced data tools, brands gain transparency into how their message performs in real time, allowing them to attribute impact, refine targeting, and maximize ROI.

Can I buy media directly or programmatically?
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Yes. Invenda offers two flexible buying models: direct (through our sales team and media specialists) or programmatic, integrated with leading DSPs for automated, data-driven transactions. Whether you prefer a hands-on or hands-off approach, Invenda makes it easy to reach the right audience at the right time.

For more questions, please get in touch.